Simple, Turnkey Solution – Small businesses (SMB) are overwhelmed by the sheer number of digital marketing service providers available to them. They do not have the time or money, to learn, deploy and operate multiple systems. SMBs want a simple integrated solution, and with more than two-thirds of them not using an outside marketing service provider,1 digital marketing represents a huge non-consumption market.
Online-to-Offline (O2O) Attribution – If there's a Holy Grail of marketing, it's an answer to this basic question: Did that ad work?2 Through card-linked offer technology, LuckyDiem is the first platform to enable retailers to run multiple online promotions and only pay a commission on completed purchases—without any additional hardware, software or training.
True Customer Value – LuckyDiem’s integration of closed loop sales and social media, takes CRM to a new level. We drive customer advocacy and accurately connect social influence to sales.
Gamification – Foursquare was once the fastest growing startup in the US. Users loved its gamification features—businesses did not. The problem was that check-ins and mayorships had no correlation to sales. LuckyDiem’s ability to track purchases solves this problem and adds other gaming mechanics to create a dopamine loop for users.
AI – LuckyDiem’s app collects relevant first-person data and market research in a way that is fun and unobtrusive. We use this data to serve promotions more intelligently such as dynamically altering “payout” algorithms and selecting incentives most relevant to the user.
Endowment Effect – Endowment effect falls under behavioral economics and is the study of how consumers predictably make irrational decisions. LuckyDiem’s pilots have proven that it can successfully integrate the endowment effect into its promotions, helping mitigate the need to use deep discounting to drive sales.
AR – LuckyDiem is integrating AR and leveraging the latest iOS features into its endowment effect process to increase retail engagement.